CLIENT: FINANCIAL SERVICES COMPENSATION SCHEME
PROJECT TYPE: MICROSITE
ROLE: DESIGNER (AT PRECEDENT AGENCY)
The FSCS needed a microsite aimed at savers to help them check if their money would be compensated should their bank or building society fold.
FSCS commissioned the site to help educate and reassure during a period of financial uncertainty. We joined a project team consisting of 4 agencies, all working on other elements of the campaign from illustrations through to to radio adverts. We were supplied with these illustrated assets to make sure there was a cohesive campaign across all media.
To ensure that the site could be created quickly and meet their tight deadline we simplified the journey they wanted the user to take into 4 education steps ending with a Protection Checker tool. Each step could be summarised using just a few short sentences so we began to envisage the journey in the structure of a long scrolling page.
Each step sits on its own stage. The user can either skip to a particular stage using the top navigation or scroll through the stages one by one guided by signposting at the bottom. The scrolling motion through the stages seemed like a perfect opportunity to incorporate animation into the illustrations, adding interest and guiding the user down through the stages.
The Protection Checker itself featured a predictive search field to make the process of finding your bank or building society an easy one. It returns results within the same stage so the user sees an almost instant response. Nothing is hidden, everything is transparent which helps to build trust.